2024 Annual Conference | B2B Day
2024 Annual Conference: The Growth Issue
Ready to grow? Join us at #B2BDay.
When we think of growth, we think of optimism and success. But measuring growth has become increasingly complex and we’re being asked to achieve it at warp speed – so how exactly do we succeed? Is now the time to rethink what growth means and how we make it happen?
Join us to explore how today’s CMOs and industry leaders are navigating an everchanging reality in pursuit of growth. During our sessions, we’ll discuss adapting roles, skills and strategies that are critical to remaining relevant while striking the right balance between personal and business growth. And why building teams with a focus on inclusion, equity and reimagining relationships across businesses are key to innovative thinking and long-term success. It’s not to be missed. Sign up today and start your growth journey.
Event Speakers & Sessions
Marc will share a compelling perspective addressing how CMOs and other growth leaders can drive more humanized growth for their organizations—growth that reflects the needs of Colleagues, Customers, Communities, and the Capital markets.
Marc de Swaan Arons, Founder, Institute for Real Growth
See Bio
Accelerating Growth
How can we effectively drive new revenue streams through partnerships and alliances, harnessing customer insights, and leveraging the huge advances being made in technology?
Brian Monahan, Global Client President and Head of Retail Media Solutions, dentsu
See Bio
Michelle Reid, Director of Ecosystem Marketing, Strategic Partnerships, IBM
See Bio
Allison Knapp Womack, COO, Effie Worldwide
See Bio
Creating Growth
With stronger branding, B2B companies can unlock immediate and long-term competitive advantage. Yet 81% of B2B ad dollars don’t achieve basic brand objectives! The B2B Institute will share findings on the interrelationship of neuroscience, creativity and marketing effectiveness.
Ty Heath, Director, Market Engagement, The B2B Institute at LinkedIn
See Bio
Kate Newstead, Marketing Science Lead, The B2B Institute at LinkedIn
See Bio
Balancing Growth
Growth is hard won. So is doing the right thing as a business given the era of risk and responsibility we operate in. What are practical ways we can adhere to corporate values, navigate ethical challenges, build trust and achieve long-term strategic advantage in a turbulent world?
Alison Taylor, Clinical Associate Professor and Author, NYU Stern School of Business
See Bio
Scott Stedman, CEO, The Imaginarium
See Bio
Innovating Growth
Innovative customer engagement and acquisition strategies are re-shaping how we build relationships with clients in the interest of accelerating growth. Explore opportunities ahead through the eyes of brand and revenue leaders.
James O’Leary, Managing Director, Global Brand Lead, PwC
See Bio
Ashley Haynes-Gaspar, EVP and CRO, Lumen Technology
See Bio
Sherry Phillips, CRO, Forbes
See Bio
Leading Growth
Every chief marketer aims to build a best-in-class team of professionals that stand out, but there’s value in looking to your peers in or outside of your industry to transform your marketing. Three industry leaders share what it means to drive growth and transform marketing in a time when interdependencies across businesses are so critical.
Stacy Kemp, Executive Lead of Deloitte’s CMO Program, and Principal, Deloitte Consulting, Deloitte
See Bio
Micky Onvural, Chief Marketing and Communications Officer, TIAA
See Bio
Tom Stein, Chairman and Chief Brand Officer, Stein IAS
See Bio
Sponsors:
Underwriters:
