ANA NYC Annual Conference #B2Bday | Human To Human, Heart To Heart

The beating heart of every B2B enterprise is its people – customer advocates, relationship builders, brand evangelists. Award-winning marketing leader at Caterpillar and now CMO at $30 billion value-added distribution giant Ferguson, Victoria Morrissey knows that great brands start with their people. At this session, Victoria will share how Ferguson has grown more than 50% over the last few years and is well poised to do it again by connecting first and foremost with the humans inside the business.