Ty Heath, Director, Market Engagement, The B2B Institute at LinkedIn

Ty is Director, Market Engagement, The B2B Institute at LinkedIn. Ty connects people with information needed to make intelligent decisions, studying the future of B2B marketing and decision making. With research, she engages the industry in partnership with the leading marketing effectiveness thinkers. This effort helps define the category, so customers can drive growth through marketing. Marketers benefit from Ty’s marketing experience at Google, consulting within IBM and leading her B2B consulting practice. Ty serves on the Digital Marketing Institute’s Global Advisory Council, on the Board of Directors for the American Advertising Federation and as an Adobe Insider with top executives and experts.