2020 Annual Conference
NEW TRUTHS + OLD TRUTHS
What “new” truths have we learned during the endless months of Covid that will help reimagine marketing? What “old” truths are as or even more valid than ever? At the ANA NYC 9th Annual Conference, a galaxy of stars explored the truths, new and old, that we dare disregard at our peril. Our speakers and panelists addressed all the areas featured here with a singular intent: to help us understand and take away together what will help marketers work with purpose and relevance – and help us reimagine a new world.
View the 2020 Annual Conference Sessions Below
Session #1: New Personas for the New Now
Five research-validated personas have emerged since the start of the pandemic, each shaped by human responses to concurrent health, economic and social crises. This session profiled the personas as well as lasting behavioral trends.
Americas Customer and Growth Market Leader and CMO Practice Leader, EY
Session #2: Imagining the New Creative Paradigms
It is often creative leaders who are able to open our eyes to new realities. This session brought together two celebrated industry leaders to explore the new frontiers of creativity.
CEO, Havas New York
Global Chief Creative Officer, R/GA
Session #3: The World Beyond Zoom
How do we go to market and sustain relationships in an all-virtual world? How do we build a sustainable culture for our employees? This session dove deeply into the evolution of virtual events and experiences.
Head Of Competitive Intelligence, Kimberly-Clark
SVP, Human Resources, TriNet
Chief Creative & Strategy Officer, MJM Creative
Moderator: Ken Hein
US Editor, The Drum
Session #4: Brands Taking a Stand
Racial equity, climate change, and political divisiveness have forced a moral reckoning for brands – so much so that brand inaction is no longer an option. How should brands take a stand? This panel provided compelling answers.
Frank Cooper III
Senior Managing Director & Global Chief Marketing Officer, BlackRock
Director, Market Engagement, The B2B Institute, LinkedIn
Former EVP/Head of Enterprise Marketing, Wells Fargo
Director, Representation & Inclusion Partnerships, Forbes
Moderator: Sonoo Singh
Co-Founder/Editor, Creative Salon
Session #5: Globalism Reimagined
What are the social, political and geographical considerations of a global economy turned upside down? Will the pendulum swing to regionalism? What effect will it have on global marketers? Find out here.
VP, Growth Marketing, Paypal
Chief Commercial Officer (APAC), Ipsos
VP & Program Leader, Cargill Global Transformation, Cargill
Moderator: Allison Knapp Womack
SVP & Chief Marketing Officer, Enterprise Community Partners
Session #6: Reimagining the Physical World
Designers, architects, and urban planners are exploring new models for physical spaces. Companies are wrestling with what physical space means for their future. This session explored some of the most exciting new concepts for working environments.
Founder and CEO, Eight Inc.