The digital media environment is increasingly cluttered. To break through the clutter and retain relevance, communications must resonate as never before. Fortunately, the data shows that creative that tells a story has both higher recall and engagement.
In this master class, Toni Clayton-Hine and Maria Biglione will discuss ways to think about creative storytelling in the B2B world – how to position an idea for internal stakeholders, different ways to approach the story for different buyers, when to work with a traditional agency or a publishers’ in-house content agency, and how to measure success.
Toni Clayton-Hine, Chief Marketing Officer, EY Americas
See Bio
Marina Biglione, Managing Director, Ogilvy New York
See Bio