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ANA NYC Annual Conference #B2Bday | The New Canvas For Creativity
B2B has long been considered a challenging category for creatively driven work. But many today believe B2B provides the best canvas of all for unexpected, inspiring, intensely human creative ideas. Hear from two 2023 Cannes Creative B2B Lions winners, as well as a Cannes jurist as they discuss the striking evolution of creativity in B2B.