![](https://anab2b.nyc/wp-content/uploads/2024/04/1844028814-b8ea3b936350657fd953fc047d0d1ac4a196bd8a4b69b6a274745a1b17911ff5-d_2400.jpg)
![](https://anab2b.nyc/wp-content/uploads/2024/04/1844028814-b8ea3b936350657fd953fc047d0d1ac4a196bd8a4b69b6a274745a1b17911ff5-d_2400.jpg)
ANA NYC Annual Conference #B2Bday | Ideas That Shatter
What were the big ideas that broke the boundaries for B2B creativity at the first ever Cannes B2B Lions? Why did these ideas rise so high? What does creative risk mean right now? How do you gauge the potential return? Hear from the Lions and the B2B leaders who sat in the jury room.