Where is the line between a great customer experience and a creepy one? How do marketers use tracking, targeting and personalization to anticipate needs and delight their customers without being overly invasive? How do AI and machine learning help? Hurt?
John Copeland, VP, Digital Strategy Group, Adobe
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Jon Miller, CMO, Demandbase
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Allison Knapp Womack, COO, Effie Worldwide
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