Heroes, innovators, disruptors, catalysts, backbone of the global economy: B2B companies literally move the world forward. They create the products and services to discover the drugs to defeat pandemics. They develop the technologies that underlie virtually every other market and business category. They rush headfirst into global crises – like climate change – to find solutions. They use sheer imagination to create new markets that didn’t exist before.
In recognition, ANA NYC proclaimed December 8th the first annual ‘B2B Day’ – focusing on the contributions of these remarkable enterprises and their marketers. The event provided a breathtaking look ahead to big, bold B2B contributions to come.
Sessions and speakers include: