2021 Annual Conference
The First Annual B2B Day
Heroes, innovators, disruptors, catalysts, backbone of the global economy: B2B companies literally move the world forward. They create the products and services to discover the drugs to defeat pandemics. They develop the technologies that underlie virtually every other market and business category. They rush headfirst into global crises – like climate change – to find solutions. They use sheer imagination to create new markets that didn’t exist before.
In recognition, ANA NYC proclaimed December 8th the first annual ‘B2B Day’ – focusing on the contributions of these remarkable enterprises and their marketers. The event provided a breathtaking look ahead to big, bold B2B contributions to come.
Sessions and speakers include:
B2B brands have eclipsed leading consumer brands in measures of reputation and value. Two brand experts will talk about why—and how marketers and leaders can learn from B2B brands’ successes.
Lynne Field, Head of Strategy, FutureBrand
Simon Hill, President, FutureBrand
B2B’s high-water mark is also the marker to rethink what’s next – how B2B marketing can thrive and change in this moment of opportunity…to break from the past to break away.
Brent Reinhard, Chief Marketing Officer, Chase Business Banking
B2B’s awards competitions reveal surging creativity across channels. What’s the future of B2B creativity? Get direct-from-Cannes insights about an extraordinary body of work.
Simon Cook, Managing Director, Cannes Lions
With the lines blurring between agency and in-house capabilities, and the need to move quickly to take advantage of market opportunities, this session covers the obligations for both brands and agencies throughout the partnership, from dating to marriage and everything in between.
Robin Boehler, Partner, Mercer Island Group
With B2B’s digital transformation having accelerated so dramatically during the pandemic, so has marketing’s impact…and expectations. B2B marketers’ impact on growth is at an all-time high, yet is still a work in progress.
Peter Weinberg, Global Head of Development, The B2B Institute at LinkedIn
From employee experience to customer experience, the ‘X’ factor is increasingly the key to differentiation and success. See how B2B is leading the way in creating connected experiences.
April Crichlow, Chief Marketing Officer, Centrical
The events of the past 2 years have irrevocably changed consumer and customer expectations of business. After issues of race, health and democracy what are the implications and risks moving forward? How are companies stepping up? What are the successes and failures as we navigate a redefinition of capitalism?
Geof Rochester, Founder and CEO, GRC Advising
Meredith Shue, Director of Talent Brand, Marketing & Communications, EY Americas
Kimberly McNeil-Downs, Director, Green Dot Agency, Deloitte