ANA NYC Annual Conference #B2Bday | Experience
From employee experience to customer experience, the ‘X’ factor is increasingly the key to differentiation and success. See how B2B is leading the way in creating connected exp
ANA NYC Annual Conference #B2Bday | Impact
With B2B’s digital transformation having accelerated so dramatically during the pandemic, so has marketing’s impact…and expectations. B2B marketers’ impact on growth is at
ANA NYC Annual Conference #B2Bday | Innovation
B2B’s high-water mark is also the marker to rethink what’s next – how B2B marketing can thrive and change in this moment of opportunity…to break from the past to break away
ANA NYC Annual Conference #B2Bday | Opportunity
B2B brands have eclipsed leading consumer brands in measures of reputation and value. Two brand experts will talk about why—and how marketers and leaders can learn from B2B brand
ANA NYC Annual Conference #B2Bday | Partnership
With the lines blurring between agency and in-house capabilities, and the need to move quickly to take advantage of market opportunities, this session covers the obligations for bo
ANA NYC Annual Conference #B2Bday | Value
The events of the past 2 years have irrevocably changed consumer and customer expectations of business. After issues of race, health and democracy what are the implications and ris
ANA NYC Annual Conference #B2Bday | Creativity
B2B’s awards competitions reveal surging creativity across channels. What’s the future of B2B creativity? Get direct-from-Cannes insights about an extraordinary body of work.